Automate actions

Automate is the action layer: a live product named Automate, not a Poly* SKU and not a messaging product.

Model

WHEN something happens
        ↓
IF conditions are satisfied
        ↓
THEN take an action

Live today

• Alerts: keyword, category, or source_error → webhook or email (runs in the fetcher).
• Workflows: tenant.item.created (optional delay) or schedule → AND conditions → webhook, email, Slack, WhatsApp, LinkedIn.

WHEN item created
IF category eq top-stories
THEN Slack after 15 minutes

E-commerce events such as product.discount_changed are not live. A “discount > 25% → WhatsApp promotion” workflow cannot run on today’s triggers.

• AlertsMatch-based notify.
• Alerts vs workflows
• WorkflowsWHEN / IF / THEN.
• Triggers and events
• Actions
• Workflow quotas